THE SHIFT Stories from Car Culture
Peter George
Some people discover cars through a poster on a bedroom wall, while others through a race on television.
For Peter George, the fascination became a lifelong companion.
Long before KINGSHIFT TV existed, long before countless flights between continents and major sporting events, there was a simple passion for machines, engineering and the stories behind them.
That passion would eventually intersect with another world.
Television.
Over the years, Peter built an international career as a sound engineer, contributing to broadcasts from some of the world's biggest sporting events.
His work would take him across the globe.
From the Middle East to Asia.
From Europe to the United States.
Today, his life is divided between London, Dubai and Lisbon.
Different cities.
Different cultures. Different time zones.
One constant passion.
Cars.
"Cars may bring people together, but it is their stories that make them stay."
— Peter George
Peter George, KINGSHIFT TV Director
Beyond the Broadcast
Working in television means understanding something most viewers never see.
The details.
The timing.
The rhythm.
The countless moving parts that must come together to create a seamless experience.
For years, Peter has operated behind the scenes in some of the most demanding broadcast environments in the world.
Places where preparation matters.
Where mistakes are costly.
And where excellence is expected.
Those experiences shaped his understanding of storytelling.
Not as information. But as emotion.
Not as content. But as connection.
"The best productions are built on preparation, trust and attention to detail. The audience may never notice those things, but they always feel them."
— Peter George
Building KINGSHIFT TV
KINGSHIFT TV was never designed as a side project.
Nor was it created simply to launch another automotive podcast.
It was built around a shared belief between Nuno Di Franco and Peter George.
That the most interesting stories in car culture rarely fit into a headline. Or a specification sheet. Or a thirty-second reel.
Some stories deserve conversation.
Some deserve time.
And some deserve a platform built specifically to tell them.
As Director of KINGSHIFT TV, Peter's role extends far beyond hosting conversations.
He is helping shape the platform itself.
Its tone. Its identity. Its standards. And its future.
"We're not building a podcast. We're building a place where great stories from car culture can be told properly."
— Peter George
Marcello Gandini with the iconic Countach
People First
At its core, KINGSHIFT TV follows the same philosophy that gave birth to THE SHIFT.
People first. Machines second.
The greatest automotive stories have never really been about cars.
The Ferrari F40 is a story about Enzo Ferrari.
The McLaren F1 is a story about Gordon Murray.
The Countach is a story about Marcello Gandini.
The Porsche 917 is a story about ambition.
The machines matter.
But the people behind them matter more.
KINGSHIFT TV exists to explore those stories directly from the voices of the people who lived them.
"We're not only interested in what a car can do from zero to one hundred. We're also interested in what it took to make it exist."
— Peter George
The First Production
Appropriately, the first chapter begins with a company built on conviction.
Adamastor.
Portugal's first modern hypercar manufacturer.
A project that many would have considered impossible.
And therefore exactly the kind of story that belongs on KINGSHIFT TV.
The inaugural episode brings together Peter George and Adamastor's leadership team to discuss vision, engineering, risk and what it takes to build something extraordinary from the ground up.
Not as a press release. Not as a sales pitch.
But as a conversation.
The way stories were always meant to be told.
This first episode launches under KINGSHIFT Talks, one of several original series planned for the platform.
"Every machine begins with a conversation, an idea, a sketch, a risk. That's where the stories are."
— Peter George
The Adamastor team fine-tuning the Furia supercar during track testing at Portimão.
More Than One Format
While conversations will play an important role in KINGSHIFT TV, they represent only one chapter of a much larger vision.
The platform is being developed as a home for multiple original series, each exploring car culture through a different lens.
Some stories are best told through conversation.
Others demand images. Archives. Motion. Atmosphere. History.
Future productions will include documentary-style series exploring the people, machines and moments that shaped automotive culture.
Among them are At The Limit, dedicated to the drivers who redefined what was possible behind the wheel.
Design Icons, exploring the minds and philosophies behind some of the most influential automotive designs ever created.
And Great Races, revisiting the events that changed motorsport history.
Together, these series form the foundation of a platform built around one idea: Stories from Car Culture.
Told in the format they deserve.
"Some stories need a conversation. Others need a camera. Our goal is to choose the right format for each one."
— Peter George
The Great Races, a KINGSHIFT Series
Looking Ahead
This is only the beginning.
Future episodes and productions will feature founders, designers, engineers, drivers, collectors and creators from across the automotive world.
Some will be famous.
Others will be names few people know.
But all will share one thing in common.
A story worth telling.
Because that is what KINGSHIFT has always been about.
Stories from car culture.
THE SHIFT tells them on a page.
KINGSHIFT TV tells them through conversation, film and documentary storytelling.
Different formats.
Same philosophy.
Same passion.
Same mission.
The next chapter has already begun.
"Whether it's a conversation, a documentary or a race from fifty years ago,
the goal is always the same:
bring people closer to the stories that shaped car culture."
— Peter George
