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THE SHIFT

INSIDE ISSUE 5

Automotive culture has never been defined by machines alone.

It has always been shaped by the people who create them, the stories that surround them, and the emotions they leave behind.

The fifth issue of THE SHIFT explores that world through a collection of stories that celebrate the people, machines, ideas and moments that continue to shape car culture.

At the heart of this edition stands Bertone.

In The Shape of a Vision, Peter George explores the rebirth of the Runabout and the challenge of preserving the soul of an icon created by Marcello Gandini while bringing it into a new era through conversations with Andrea Mocellin and Matteo De Feudis.

From Italy to Portugal, Alessandro Nobile tells the remarkable story of the Adamastor Furia, a project determined to build the impossible and place Portugal on the high-performance automotive map.

Andy Parker examines one of the most influential colours in motorsport history in The Orange Disruption, tracing how a warning colour became one of racing's most powerful visual weapons.

In The Art of Collecting, I spoke with Florian Seidl, founder of Carficionado, about curation, preservation and the responsibility that comes with becoming a custodian of automotive history.

Car culture's influence beyond the automotive world takes centre stage in The Cars That Set Pixels on Fire, where Amir H. Erfani explores how video games helped transform generations of enthusiasts into lifelong car lovers.

Frank Saint-James revisits the extraordinary life of

Paul Newman, the Hollywood legend who became far more than a racing driver in name alone.

Carles Puig takes us inside the relentless mindset of Fernando Alonso in At The Limit, exploring a career that has transcended Formula One and continues to defy expectations.

Heritage returns through Luca Moretti's Ferrari 250 GTO, a story of the machine that became one of the most revered and valuable automobiles ever created.

This issue also introduces KINGSHIFT TV, Car Culture in Motion, where Alessandro Nobile explores the vision behind our next chapter, bringing the stories of automotive culture from the page to the screen.

Welcome to Issue 05.

A collection of stories where design meets heritage, competition meets culture, and passion continues to move the automotive world forward.

Nuno Di Franco

Founder 
KINGSHIFT THE SHIFT KINGSHIFT TV

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05 | JUNE 2026

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